Banner designs are popular mainly on portals and advertisement websites.
Even though there are a lot of people who think that they are
old-fashioned and don’t hold as much weight as other marketing methods,
but when we visit big portals and sites, we notice that they still
exist. Then when we search for banner designers, we also discover that
there is a huge market of designers ready to create banners for their
clients. Well, if they were outdated than designers wouldn’t be
promoting their services. So, this shows that they are still in demand
and people do use them a lot either to promote their business or make
money by placing the banners of others on their portals.
Thursday, August 9, 2012
Web Designers: An Essentiality
No one can argue that the Internet has taken the world by storm and with
companies waking up to the need of having a website to promote their
product/services the web industry has witnessed a meteoric rise in job
opportunities. All business owners are looking to go virtual need to
come to terms with the reality that, the Internet is swarming with ideas
and originality in content is not too easy to come by.
Thus the question crops up: how can your firm really stand out? Well this is where you need to seriously consider hiring a web designer. Specialization is the key attribute when it comes to bringing aboard a polished web designer. He/she not only knows the A to Z of website designing but they also bring with them a sense of professionalism which only comes when one knows exactly what to do.
A true web designer (http://www.vnsinfo.com.au/) will not hesitate to use all his expertise and knowledge to give the client what they want. For instance, there are countless websites selling shirts online. Now suppose a new shirt company has decided to cash in on this Internet shopping trend by setting up a website. It is not possible for the owner to sit and research tons of online competitors in order to create a site which is one-of-a-kind.
However, if he hires a web designer and tells him what are the company’s requirements, the job is half done. The website designer will peruse through the web, make a note of similar sites and then come up with a website that is not only exclusive to that company but also one which hooks the visitor because of its individuality. This same example can be applied to websites based on anything.
Another vital point is the usability of a website. The average Internet user prefers things to be simple and concise. A qualified web designer will make sure that the final website which goes live is uncomplicated so that the visitors have a hassle-free experience and the client’s web customer base increases because of this.
Another reason to professionally design your website is the new concept of web 2 which is the creation of an association with visitors. In the past, a website would merely be an information provider but with the dawn of the millennium the need to socially interact with the customers through the websites was seen as the next big thing. Thus a website designer (http://www.websites4u.com.au/) develops a website where visitor participation is an integral feature.
If this is achieved then a website not only becomes popular but starts making profits for the firm as well. In order to generate revenue for one’s client, the website designer combines high-quality attention grasping content with simple site navigation. The designer also establishes the credibility of the client so that people feel safe to conduct online transactions with them.
At the end of the day if you are looking for a sharp website which not only hooks visitors but also persuades them into buying your product then employing a professional web designer is the right way to go.
Thus the question crops up: how can your firm really stand out? Well this is where you need to seriously consider hiring a web designer. Specialization is the key attribute when it comes to bringing aboard a polished web designer. He/she not only knows the A to Z of website designing but they also bring with them a sense of professionalism which only comes when one knows exactly what to do.
A true web designer (http://www.vnsinfo.com.au/) will not hesitate to use all his expertise and knowledge to give the client what they want. For instance, there are countless websites selling shirts online. Now suppose a new shirt company has decided to cash in on this Internet shopping trend by setting up a website. It is not possible for the owner to sit and research tons of online competitors in order to create a site which is one-of-a-kind.
However, if he hires a web designer and tells him what are the company’s requirements, the job is half done. The website designer will peruse through the web, make a note of similar sites and then come up with a website that is not only exclusive to that company but also one which hooks the visitor because of its individuality. This same example can be applied to websites based on anything.
Another vital point is the usability of a website. The average Internet user prefers things to be simple and concise. A qualified web designer will make sure that the final website which goes live is uncomplicated so that the visitors have a hassle-free experience and the client’s web customer base increases because of this.
Another reason to professionally design your website is the new concept of web 2 which is the creation of an association with visitors. In the past, a website would merely be an information provider but with the dawn of the millennium the need to socially interact with the customers through the websites was seen as the next big thing. Thus a website designer (http://www.websites4u.com.au/) develops a website where visitor participation is an integral feature.
If this is achieved then a website not only becomes popular but starts making profits for the firm as well. In order to generate revenue for one’s client, the website designer combines high-quality attention grasping content with simple site navigation. The designer also establishes the credibility of the client so that people feel safe to conduct online transactions with them.
At the end of the day if you are looking for a sharp website which not only hooks visitors but also persuades them into buying your product then employing a professional web designer is the right way to go.
Most Important Skills for Efficient Web Design
Web Designing is a very broad field. The more attractive website the
more people will be attracted to it. With other important factors, an
appearance of a website plays a major role in website publication. A
good website must have a good and appealing design also the content
should be properly managed in order to get more views. It is a very
interesting and creative skill but is a time consuming task. The
following ten essential skills are necessary to succeed as a good web
designer:
1. Writing and editorial skills- Effective wording is of great importance in the success of web pages. You should have the basic knowledge of JavaScript and Ajax too.
2. Holistic Circumspection- The ability to look at a problem from different angles at the same time, so that you can find a solution of all the various requirements, goal, and risk factors.
3. Graphic Design Theory- Graphic design theory works at many stages, from the surface effect to the core basics of layout and spacing.
4. Listening and Discernment- Listening and discernment is very essential. The most fundamental, radical requirement should be on the client’s requirements.
5. Self-learning- You need to learn new styles, techniques, and constraints every time you start to work, This comes in self-learning. It is of great significance to move forward in the field, the more you learn new things the more you improve your skills and knowledge.
6. SEO- Optimizing your pages for search engines is a necessary element in web design and is of great importance. SEO skills are required to increase the traffic towards your site and also for the quality content of the website.
7. Creative Graphics- A website should have a creative design for attractive appearance. You should know how to use Flash for animation and vector graphics of the web page. It also includes the skills of Photoshop i.e. you should learn how to use Adobe Photoshop in particle to make more admirable graphics.
8. Page production using HTML & CSS- Page production using XHTML/HTML & CSS is more efficient and besides that, understanding what’s possible and doable in HTML & CSS is vital for SEO, usability, and accessibility. HTML and CSS knowledge is very important and a web designer should learn them effectively, if you don’t know CSS you won’t be able to design cutting edge websites.
9. Business sense- You should have awareness and should know the basics of how business works so that you’ll be able to take decisions when faced with business choices. Also some knowledge of project management is necessary if you come across any project you’ll be able to manage it.
10. Typing- Most of the designers use more text than graphics. All HTML, CSS, PHP etc. are hand coded, as you spend a lot of time at the keyboard so fast typing skill is required, the faster you can type, the more stuff you can get done.
Apart from these top most essential or important skills a person should be firstly talented and creative for becoming a web designer. The success of Web Design Pakistan is due to these ten skills which are depicted in their web designs. Many of the professionals enriched with these skills working in Web Design Pakistan are providing quality services to the people.
1. Writing and editorial skills- Effective wording is of great importance in the success of web pages. You should have the basic knowledge of JavaScript and Ajax too.
2. Holistic Circumspection- The ability to look at a problem from different angles at the same time, so that you can find a solution of all the various requirements, goal, and risk factors.
3. Graphic Design Theory- Graphic design theory works at many stages, from the surface effect to the core basics of layout and spacing.
4. Listening and Discernment- Listening and discernment is very essential. The most fundamental, radical requirement should be on the client’s requirements.
5. Self-learning- You need to learn new styles, techniques, and constraints every time you start to work, This comes in self-learning. It is of great significance to move forward in the field, the more you learn new things the more you improve your skills and knowledge.
6. SEO- Optimizing your pages for search engines is a necessary element in web design and is of great importance. SEO skills are required to increase the traffic towards your site and also for the quality content of the website.
7. Creative Graphics- A website should have a creative design for attractive appearance. You should know how to use Flash for animation and vector graphics of the web page. It also includes the skills of Photoshop i.e. you should learn how to use Adobe Photoshop in particle to make more admirable graphics.
8. Page production using HTML & CSS- Page production using XHTML/HTML & CSS is more efficient and besides that, understanding what’s possible and doable in HTML & CSS is vital for SEO, usability, and accessibility. HTML and CSS knowledge is very important and a web designer should learn them effectively, if you don’t know CSS you won’t be able to design cutting edge websites.
9. Business sense- You should have awareness and should know the basics of how business works so that you’ll be able to take decisions when faced with business choices. Also some knowledge of project management is necessary if you come across any project you’ll be able to manage it.
10. Typing- Most of the designers use more text than graphics. All HTML, CSS, PHP etc. are hand coded, as you spend a lot of time at the keyboard so fast typing skill is required, the faster you can type, the more stuff you can get done.
Apart from these top most essential or important skills a person should be firstly talented and creative for becoming a web designer. The success of Web Design Pakistan is due to these ten skills which are depicted in their web designs. Many of the professionals enriched with these skills working in Web Design Pakistan are providing quality services to the people.
Some Simple Tips on How to Optimize Alt Texts
One area where web designers and search engine optimization (SEO)
professionals usually butt heads is over the use of images as text
instead of actual plain text, usually done in the navigation or other
important elements of a website. This can cripple an SEO implementation
by limiting the effectiveness of elements that could have been textually
based, as text is much more effective for interlinking. This is just
one area where image alt text can be very useful.
Alt text — which are found in the “alt” portion of image tag — allows you to add a short descriptor of the image, whether it’s a photograph, a navigational element or some other useful image or graphic. Alt text allows you to describe to users who hover their mouse over an image what they’re seeing, but for SEO, Services, it also gives the search engine more information than the image’s file name might. Optimizing image alt text is a part of any effective on-site SEO campaign, and in this article, we’ll give you some tips on how to optimize alt texts to make them more useful and effective.
First, if there is text in your image, make sure your alt text matches it precisely. If it’s a one-word image such as menu item, for example, you would include this word in your alt text, as well as possibly a short description of the menu item. This gives the search engine some idea as to what that element is all about.
Secondly, for pictures and other descriptive images, you want at most a sentence describing what users can see in that picture, and again, it has to match what the picture actually is. Google’s crawlers can’t see images, but humans can, and if one of Google’s engineers see that you’re filling your image alt tags with irrelevant information, it could raise red flags.
Finally, not every image has to have an alt text in it. You wouldn’t add alt text to transparent spacer images used to align other elements of a page together, for example, but you would add alt text to all important and relevant images on a page. Alt text doesn’t carry the weight of actual readable text in the eyes of the search engines, but it’s better having it than not.
Alt text — which are found in the “alt” portion of image tag — allows you to add a short descriptor of the image, whether it’s a photograph, a navigational element or some other useful image or graphic. Alt text allows you to describe to users who hover their mouse over an image what they’re seeing, but for SEO, Services, it also gives the search engine more information than the image’s file name might. Optimizing image alt text is a part of any effective on-site SEO campaign, and in this article, we’ll give you some tips on how to optimize alt texts to make them more useful and effective.
First, if there is text in your image, make sure your alt text matches it precisely. If it’s a one-word image such as menu item, for example, you would include this word in your alt text, as well as possibly a short description of the menu item. This gives the search engine some idea as to what that element is all about.
Secondly, for pictures and other descriptive images, you want at most a sentence describing what users can see in that picture, and again, it has to match what the picture actually is. Google’s crawlers can’t see images, but humans can, and if one of Google’s engineers see that you’re filling your image alt tags with irrelevant information, it could raise red flags.
Finally, not every image has to have an alt text in it. You wouldn’t add alt text to transparent spacer images used to align other elements of a page together, for example, but you would add alt text to all important and relevant images on a page. Alt text doesn’t carry the weight of actual readable text in the eyes of the search engines, but it’s better having it than not.
Create Impressive Website Design with CSS3
Getting creative with CSS3
CSS3 is used in organizing the style and layout of Web pages. It is the latest standard in the CSS series. CSS3 offers a wide variety of new trends to make an impact with your web designs. With many exciting new functions and features, CSS can be used as a powerful tool in website designing and development. A CSS3 refers to the technical stipulation of a layout. It ensures that a web page will appear precisely the way the website developer has specified.
As a website designer we have to look into the capabilities of CSS3 and need to make the most of it. The basic approach of CSS3 in web designing is to make the web page user friendly by removing loads of complications from it. The changes that CSS3 has brought into the website development market are quite amazing. Using CSS3 can speed up the process of website design and development and also speed up your web site.
Using CSS3 to your Advantage
Keep all the things side apart, here are some advantages of CSS3 for you:
1. Better search engine results:
With CSS3, you can keep your HTML code much cleaner which in turn helps search engine crawler in getting the real content from your site very easily. You can also put any content anywhere in your web page and no longer each individual page have to be simplified to replicate the new style. By using this website design technique you will make much greater consistency throughout the site easily.
2. Lightweight coding:
In the field of website development, no one likes to wait for anything to come. This condition also applies in loading of web pages. When a website page takes a lot of time to load, generally users leave that page. By using CSS3, web pages can be made lighter which will allow the site to load faster. As table layout format is not used in CSS3, the sites acquire less memory and load faster.
3. Accessibility and usability:
In website designing you have to make it understandable that the content of the site must be validated in all formats of the browsers. A web designer has better control over a website by using CSS3. CSS3 allows for more compatible style elements, including font size and line heights through which web pages can be used more easily by people with disabilities. Website developers can craft specific CSS files especially for printing, or mobile devices, as well as the customary computer screen and in doing so making websites fully multimedia applications.
4. Isolation and Differentiation:
With the introduction of the CSS3 format, website designers have a lot to offer in development of a web page. CSS3 allows changes and modifications to be made in individual modules. CSS3 format helps users in separating presentation from structures. In this technique, style sheets defined presentational characteristics whereas the document structures were defined in separate heading. This eases the maintenance of the web page in efficient and comfortable manner.
When you start styling your content with CSS3 modules, you will probably never want to go back to using the old tags for styling.
You must use CSS3 to determine its full potential. Flexibility is the most useful features of using Cascading Style Sheets. One of the important things you require to gaze at before using this technique is what browsers the greater part of your users uses to visit your website. The reason behind this question is that it sometimes may be very difficult to make your CSS sprites friendly with many of the browsers depending on the techniques you use.
CSS3 is used in organizing the style and layout of Web pages. It is the latest standard in the CSS series. CSS3 offers a wide variety of new trends to make an impact with your web designs. With many exciting new functions and features, CSS can be used as a powerful tool in website designing and development. A CSS3 refers to the technical stipulation of a layout. It ensures that a web page will appear precisely the way the website developer has specified.
As a website designer we have to look into the capabilities of CSS3 and need to make the most of it. The basic approach of CSS3 in web designing is to make the web page user friendly by removing loads of complications from it. The changes that CSS3 has brought into the website development market are quite amazing. Using CSS3 can speed up the process of website design and development and also speed up your web site.
Using CSS3 to your Advantage
Keep all the things side apart, here are some advantages of CSS3 for you:
1. Better search engine results:
With CSS3, you can keep your HTML code much cleaner which in turn helps search engine crawler in getting the real content from your site very easily. You can also put any content anywhere in your web page and no longer each individual page have to be simplified to replicate the new style. By using this website design technique you will make much greater consistency throughout the site easily.
2. Lightweight coding:
In the field of website development, no one likes to wait for anything to come. This condition also applies in loading of web pages. When a website page takes a lot of time to load, generally users leave that page. By using CSS3, web pages can be made lighter which will allow the site to load faster. As table layout format is not used in CSS3, the sites acquire less memory and load faster.
3. Accessibility and usability:
In website designing you have to make it understandable that the content of the site must be validated in all formats of the browsers. A web designer has better control over a website by using CSS3. CSS3 allows for more compatible style elements, including font size and line heights through which web pages can be used more easily by people with disabilities. Website developers can craft specific CSS files especially for printing, or mobile devices, as well as the customary computer screen and in doing so making websites fully multimedia applications.
4. Isolation and Differentiation:
With the introduction of the CSS3 format, website designers have a lot to offer in development of a web page. CSS3 allows changes and modifications to be made in individual modules. CSS3 format helps users in separating presentation from structures. In this technique, style sheets defined presentational characteristics whereas the document structures were defined in separate heading. This eases the maintenance of the web page in efficient and comfortable manner.
When you start styling your content with CSS3 modules, you will probably never want to go back to using the old tags for styling.
You must use CSS3 to determine its full potential. Flexibility is the most useful features of using Cascading Style Sheets. One of the important things you require to gaze at before using this technique is what browsers the greater part of your users uses to visit your website. The reason behind this question is that it sometimes may be very difficult to make your CSS sprites friendly with many of the browsers depending on the techniques you use.
What To Look For In an SEO Company?
Go to a popular search engine like Google, and search for a keyword
relevant to your business and check whether you can find your company in
the first page of the search results. If you don't find it there, then
how can your customers find you from among those millions of
competitors? Here, search engine optimization can help you reach your
customers. Social Media Marketing is a web technique which ensures you
that you reach your targeted customers who are located in different
parts of the world.
In today's competitive world, it is very important that you get a Search Engine Optimization for your website. You can always outsource the same to a trusted and experience search engine optimization Company who can do the work for you. It is not easy to find a good SEO company who gets you the result for what your pay. Some companies make you pay extra claiming that they will bring your website on top of the Google result page and end up in not finding in any search engine at all. Hence, it is essential to understand what to look for in a SEO company before choosing one. Which one of these methods is the most effective when it comes to search engine marketing? Pay Per Click Optimization is a one or the other” technique or is a successful SEM campaign dependent on prudent utilization of both techniques? These questions have been brought to the forefront thanks to a brewing disagreement between parties supporting each side.
Before starting with this, the SEO specialists should visit your company and understand each and every aspect of your business so that they can help your achieve your marketing goals. If you already have a website, they should do a thorough checking of your current website and analyze its performance with regards to your competitor's site, so that they can get you the maximum benefit out of the Search Engine Optimization. Another important point they need to consider is your keyword. They need to develop or find the appropriate keywords for your website in order to attract more traffic to your website. This helps to achieve your online sales target.
Before implementing the optimization plan, they need to show you a test version so that you can see the working and can suggest for any changes if there need to be any. They need to have a proper link building plan as it is a very critical ingredient of SEO which, if done properly, will give you long term results. This is not the end as they need to give you quarterly or monthly reports also on the progress of your Search Engine Optimization. As an addition to this, some search engine optimization companies also give an offer to expand the search engine optimization by adding more keywords based on the day to day changes in the market.
If you find a company or a specialist who gives you the above services, then don't wait; start today!
In today's competitive world, it is very important that you get a Search Engine Optimization for your website. You can always outsource the same to a trusted and experience search engine optimization Company who can do the work for you. It is not easy to find a good SEO company who gets you the result for what your pay. Some companies make you pay extra claiming that they will bring your website on top of the Google result page and end up in not finding in any search engine at all. Hence, it is essential to understand what to look for in a SEO company before choosing one. Which one of these methods is the most effective when it comes to search engine marketing? Pay Per Click Optimization is a one or the other” technique or is a successful SEM campaign dependent on prudent utilization of both techniques? These questions have been brought to the forefront thanks to a brewing disagreement between parties supporting each side.
Before starting with this, the SEO specialists should visit your company and understand each and every aspect of your business so that they can help your achieve your marketing goals. If you already have a website, they should do a thorough checking of your current website and analyze its performance with regards to your competitor's site, so that they can get you the maximum benefit out of the Search Engine Optimization. Another important point they need to consider is your keyword. They need to develop or find the appropriate keywords for your website in order to attract more traffic to your website. This helps to achieve your online sales target.
Before implementing the optimization plan, they need to show you a test version so that you can see the working and can suggest for any changes if there need to be any. They need to have a proper link building plan as it is a very critical ingredient of SEO which, if done properly, will give you long term results. This is not the end as they need to give you quarterly or monthly reports also on the progress of your Search Engine Optimization. As an addition to this, some search engine optimization companies also give an offer to expand the search engine optimization by adding more keywords based on the day to day changes in the market.
If you find a company or a specialist who gives you the above services, then don't wait; start today!
Magento SEO: Guide to Better Optimize Your Magento Website
Magento is an outstanding e-Commerce platform with inbuilt SEO.
Initially, during its release there were no written rules or
step-by-step guide for Search Engine Optimization in Magento. It was
basically developed as a search engine friendly platform and the updated
current release is 1.2.1. To implement it properly, first the most
recent version should be employed followed by the enabling of Server URL
rewrites, which is found under System-Configuration-Web-Search Engines
Optimization. The following are the Magento SEO tips that can guide to
better optimize Magento websites.
WWW vs. non-WWW version: WWW is known as the secure version and non-WWW is the unsecure version. Below the secure or unsecure options you can locate the base URL and position the preferred domain. This function will permit you to choose among WWW and non-WWW versions. At this moment you can set the favored thing without altering the redirect from WWW to non-WWW or either way. After which you can produce a 310 redirect through .htaccess with mode_rewrite. This action will also check Magneto from accumulating the SID query to your URLs. Always confirm that the Base URL matches the redirect. Put in the index.php to the root when you are editing the .htaccess file. Just about line 119 use the following code:
Use the following code if your Magento install is not found in the root, conversely in the sub-directory http://www.mydomain.com/magento/:
Header Settings: The default title of the Magento install is "Magento Commerce" always. Are you looking for augmenting quality traffic to your Magento platform? Then you need to remember the following steps:
* It is advisable to keep your keywords next to your page title as Search engines lay emphasis on the early words or the words that are nearer to the page title. This will increase the chances of more likely clicks by people who search for result pages.
* Initially you should eliminate the default title "Magento Commerce". To get rid of the default title, go to Configuration => Design => HTML Head.
* Choose a comprehensive & pertinent title for your site. This particular title will be employed by many non-content pages without any custom title. Few such pages are "Contact Us" page, "Popular Search Terms" and more.
* You also have an option of using “Title Suffix” to include the name of your store to all the page titles, products and categories. It is advisable to keep the Prefix empty for the above stated reasons.
* Following which you should keep “Default Description” and “Default Keywords” empty. For all applications ensure that “INDEX, FOLLOW” is set up and for other non-production environment set “Default Robots” to “NOINDEX, NOFOLLOW” to avoid indexing of the site.
* This is the right time to add new canonical tag for optimizing your web-store pages. For developing your Magento SEO, you can fix the Canonical URL’s for Magento Module to adjoin them to your head.
* It is also desirable to take away the empty Meta’s from your code by installing Yoast MetaRobots Module. At times Magento converts non-set Meta robots into a Meta tag in the following style: . This might end up in certain strange behavior in the search engines.
CMS Pages: CMS (Content Management System) is an exceptional management tool for your business and it lets you to make content alterations. CMS pages are fixed pages such as About Us page, Home Page and Customer Service pages that give information about your web store and these pages are generally managed through the backend panel. These pages are complete pages that are accessible through their own URL address.
Category optimization: Magento grants you the power to add the name of categories to path for product URL’s. As Magento do not support this functionality well, it forms duplicate content issues and it is a good thought to disable this function. For implementing this, go to System => Configuration => Catalog => Search Engine Optimization and set up "Use categories path for product URL's to "no".
This is the right time to set the particulars for each category. Go to Catalog => Manage Categories. The most imperative fields are:
Meta Description: Place an eye-catching description here. Remember that your visitors will see the explanation in the result listings of the search engines.
Page Title: It is good to keep this empty for using the category name including parents’ categories. At the time of customizing it, the title will look exactly like your input, without the presence of the parent category..
URL Key: Strive to keep a small but keyword rich URL. It is good to eliminate stop words like "the", "and", "for" etc. Make a note that you can put this only for all store views and for a multi-language store, you are required to keep it language independent.
For each and every store view you can denote the Name, Page Title, Description, and Meta data. This is a special feature for multi-language stores.
Products optimization: Products pages optimization is similar to Categories. You can put the Meta Information for each "Store View" and the "Default Values". Also notice that the "Meta Title", will overwrite the whole page title including categories except title prefix/suffix, and not only the name of the product. Generally, the images will be renamed to the product title, alt tags and titles by default. You can change the alt tags and titles for each and every product image. This can be done for every specific store view also.
Magento Template Optimization:
Optimized Blank Template: The default Magento coats like "Modern Theme”,"Default Theme", and "Blue Skin" do not perform well in the use of headings. From the view of SEO there is a lot of scope for development. A Blank Magento SEO Theme, depending on the core Magento Blank Theme is developed for your ease.
Headings: The default logo is an h1, and this should only appear on the front page, apart from this page, all other pages should be no more than an h3. The significant factor is to obtain the title of the content in an h1 tag. For example a category page should have the category name and for a product page it should have the product name. Next to this you should clean up the excess usage of headings.
It is recommended to eliminate the usage of header in the side columns. You can also make the text pertinent to the store (ie. include keywords). There is no basis for adding "static" and keyword less titles with an h4. For example it is good to alter all the h4 tags in div class="head" to strong tags. This is the best time for content optimization. Place the category name in an h1 and the product names in an h3 at the category pages and set the product name in an h1 on the On product pages.
Clean up your code: In general the CSS and JavaScript pages doesn’t contribute anything beneficial to Magento SEO for which the JavaScript and CSS pages located in your template files are to be shifted to external CSS files and JavaScript. This aids in keeping your templates clean and it ensures that your users can acquire those files on the first load and ease the search engines from downloading the same every time.
Aim for speed: Speed is the most noteworthy factor that directly contributes to visitor’s traffic. The two notable things that can be done to enhance your Magento install’s speed are:
Facilitate caching. Go to System=> Cache Management and enable the caching features.
You can significantly increase Magento’s speed by using PHPopcode cache and MySQL.
These Magento Search Engine Optimization tips will help in optimizing your Magento website.
WWW vs. non-WWW version: WWW is known as the secure version and non-WWW is the unsecure version. Below the secure or unsecure options you can locate the base URL and position the preferred domain. This function will permit you to choose among WWW and non-WWW versions. At this moment you can set the favored thing without altering the redirect from WWW to non-WWW or either way. After which you can produce a 310 redirect through .htaccess with mode_rewrite. This action will also check Magneto from accumulating the SID query to your URLs. Always confirm that the Base URL matches the redirect. Put in the index.php to the root when you are editing the .htaccess file. Just about line 119 use the following code:
Use the following code if your Magento install is not found in the root, conversely in the sub-directory http://www.mydomain.com/magento/:
Header Settings: The default title of the Magento install is "Magento Commerce" always. Are you looking for augmenting quality traffic to your Magento platform? Then you need to remember the following steps:
* It is advisable to keep your keywords next to your page title as Search engines lay emphasis on the early words or the words that are nearer to the page title. This will increase the chances of more likely clicks by people who search for result pages.
* Initially you should eliminate the default title "Magento Commerce". To get rid of the default title, go to Configuration => Design => HTML Head.
* Choose a comprehensive & pertinent title for your site. This particular title will be employed by many non-content pages without any custom title. Few such pages are "Contact Us" page, "Popular Search Terms" and more.
* You also have an option of using “Title Suffix” to include the name of your store to all the page titles, products and categories. It is advisable to keep the Prefix empty for the above stated reasons.
* Following which you should keep “Default Description” and “Default Keywords” empty. For all applications ensure that “INDEX, FOLLOW” is set up and for other non-production environment set “Default Robots” to “NOINDEX, NOFOLLOW” to avoid indexing of the site.
* This is the right time to add new canonical tag for optimizing your web-store pages. For developing your Magento SEO, you can fix the Canonical URL’s for Magento Module to adjoin them to your head.
* It is also desirable to take away the empty Meta’s from your code by installing Yoast MetaRobots Module. At times Magento converts non-set Meta robots into a Meta tag in the following style: . This might end up in certain strange behavior in the search engines.
CMS Pages: CMS (Content Management System) is an exceptional management tool for your business and it lets you to make content alterations. CMS pages are fixed pages such as About Us page, Home Page and Customer Service pages that give information about your web store and these pages are generally managed through the backend panel. These pages are complete pages that are accessible through their own URL address.
Category optimization: Magento grants you the power to add the name of categories to path for product URL’s. As Magento do not support this functionality well, it forms duplicate content issues and it is a good thought to disable this function. For implementing this, go to System => Configuration => Catalog => Search Engine Optimization and set up "Use categories path for product URL's to "no".
This is the right time to set the particulars for each category. Go to Catalog => Manage Categories. The most imperative fields are:
Meta Description: Place an eye-catching description here. Remember that your visitors will see the explanation in the result listings of the search engines.
Page Title: It is good to keep this empty for using the category name including parents’ categories. At the time of customizing it, the title will look exactly like your input, without the presence of the parent category..
URL Key: Strive to keep a small but keyword rich URL. It is good to eliminate stop words like "the", "and", "for" etc. Make a note that you can put this only for all store views and for a multi-language store, you are required to keep it language independent.
For each and every store view you can denote the Name, Page Title, Description, and Meta data. This is a special feature for multi-language stores.
Products optimization: Products pages optimization is similar to Categories. You can put the Meta Information for each "Store View" and the "Default Values". Also notice that the "Meta Title", will overwrite the whole page title including categories except title prefix/suffix, and not only the name of the product. Generally, the images will be renamed to the product title, alt tags and titles by default. You can change the alt tags and titles for each and every product image. This can be done for every specific store view also.
Magento Template Optimization:
Optimized Blank Template: The default Magento coats like "Modern Theme”,"Default Theme", and "Blue Skin" do not perform well in the use of headings. From the view of SEO there is a lot of scope for development. A Blank Magento SEO Theme, depending on the core Magento Blank Theme is developed for your ease.
Headings: The default logo is an h1, and this should only appear on the front page, apart from this page, all other pages should be no more than an h3. The significant factor is to obtain the title of the content in an h1 tag. For example a category page should have the category name and for a product page it should have the product name. Next to this you should clean up the excess usage of headings.
It is recommended to eliminate the usage of header in the side columns. You can also make the text pertinent to the store (ie. include keywords). There is no basis for adding "static" and keyword less titles with an h4. For example it is good to alter all the h4 tags in div class="head" to strong tags. This is the best time for content optimization. Place the category name in an h1 and the product names in an h3 at the category pages and set the product name in an h1 on the On product pages.
Clean up your code: In general the CSS and JavaScript pages doesn’t contribute anything beneficial to Magento SEO for which the JavaScript and CSS pages located in your template files are to be shifted to external CSS files and JavaScript. This aids in keeping your templates clean and it ensures that your users can acquire those files on the first load and ease the search engines from downloading the same every time.
Aim for speed: Speed is the most noteworthy factor that directly contributes to visitor’s traffic. The two notable things that can be done to enhance your Magento install’s speed are:
Facilitate caching. Go to System=> Cache Management and enable the caching features.
You can significantly increase Magento’s speed by using PHPopcode cache and MySQL.
These Magento Search Engine Optimization tips will help in optimizing your Magento website.
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