Crop Images Contextually
Crop images contextually for faster downloads and higher impact. By cropping maximally and resizing you can convey meaning without slowing down your web pages.
However, we've seen many sites that either use HTML's width and height attributes to resize larger images, or minimally crop and resize images to lose vital information. A better way to create images optimized for the Web is to crop them contextually.
Contextually Cropping
What
is cropping contextually? Many times digital images shot for Web use
have a border of useless space around the object(s) of interest. Rather
than crop to just the film or chip's border, crop contextually down to
the minimum dimensions that still convey the meaning or context of your
image.
Note how the author is now more recognizable in the cropped version
(behind the sunscreen) and the lettering is larger and more legible.
Most importantly, the image has more impact, with the subject taking up
more of the frame. This cropped image could be shown with a smaller
dimension, saving file size.
Resize to a Smaller Thumbnail
Once
you've got your image maximally cropped, resize and sharpen it to
create a smaller thumbnail image. To give the reader more detail, you
can provide a larger version (cropped or uncropped) of the image linked
to that thumbnail.
This two-step process of cropping maximally
and resizing is what Jakob Nielsen calls "relevance-enhanced image
reduction." Nielsen writes that by combining cropping and scaling you
can "preserve both content and detail, even at very small sizes."
(Nielsen 2000)
Extreme Closeup for a Sneak Preview
Some
high fashion sites actually use only the important part of an image as a
thumbnail. For example, just the shoulder or neckline of a style -
click and you get the full shots with details. This "image tease"
technique can add an artistic feel to a site. Let's get up close and personal with our intrepid traveler.
Extreme Cropping through Rearrangement
In
extreme cases you could rearrange the target objects and reshoot, or
move them closer together in your favorite image editing program. The
idea is to use the smallest possible image that still conveys the
information you want to display. You may need to bump up font sizes to
withstand more extreme image reductions.
JPEG Cropping Caution
Be
careful when resaving JPEG images. Reoptimizing an existing JPEG can
compound compression artifacts. It is possible to transform JPEGs
losslessly, however. Lossless transformations (like 90-degree rotations
and flips) require the dimensions of the JPEG to be a multiple of the
block size (16x16, 16x8, or 8x8 pixels for color JPEGs). Lossless crops
are also possible by cropping to block boundaries with specialized
software, like JPEG Wizard.
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